Buscamos un Paid Ads Manager para agencia de marketing, con experiencia en Google Ads y Meta Ads, para gestionar campañas de forma remota y optimizar el rendimiento.
Si te copa la gestión de campañas y la optimización de resultados, este puesto remoto es para vos. Podés crecer profesionalmente trabajando con clientes globales y enfocándote en la mejora continua de la performance.
Descripción del puesto
Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career. Job Title Paid Ads Manager - Marketing Agency Location Remote Time Zone US Time Zones (EST–PST) ROLE OVERVIEW We’re looking for a Paid Ads Manager who enjoys working with data, automation, and performance optimization. This is an individual contributor role focused on hands-on campaign execution, optimization, and reporting across paid media channels. It is not a people management role. In this role, you’ll manage and optimize campaigns across Google Ads, Meta Ads, and Google Local Services Ads (LSA), while collaborating with external Programmatic and Connected TV (CTV) partners to support upper-funnel and demand-generation initiatives. You’ll contribute to improving tracking, automation, and repeatable processes across multiple client accounts, with an emphasis on measurable performance improvements rather than simply launching campaigns. KEY RESPONSIBILITIES - Manage and optimize campaigns across Google Ads (Search, Display, Video, Remarketing, PMAX), Meta Ads, and Google Local Services Ads (LSA) - Support planning and optimization of upper-funnel campaigns in partnership with external Programmatic Display and Connected TV (CTV) vendors - Coordinate targeting, messaging inputs, budgets, and performance feedback with Programmatic/CTV partners - Implement, monitor, and troubleshoot conversion tracking using Google Analytics (GA4), Google Ads, and related tools - Apply automated bidding and conversion optimization strategies (e.g., Maximize Conversions, Target CPA/ROAS) - Analyze campaign performance to identify trends, inefficiencies, and optimization opportunities - Assist with testing and evaluation of new lead-generation platforms and channels (e.g., TikTok, Reddit, emerging ad networks) - Document workflows, optimization processes, and best practices to support consistency and scalability - Use AI-driven, automation, and reporting tools to streamline campaign management and insights - Collaborate with internal teams to align paid media execution, tracking, and reporting across clients - Stay current on platform updates, policy changes, and industry best practices REQUIRED QUALIFICATIONS - Hands-on experience managing Google Ads campaigns (Search, Display, PMAX, Remarketing, etc.) - Working knowledge of GA4, conversion tracking, and attribution fundamentals - Experience working in an Agency environment - Experience using automated bidding and conversion-focused strategies - Strong analytical skills and comfort interpreting performance data - Experience managing Meta Ads campaigns, including basic creative testing - Prior remote work experience is required, with demonstrated fluency in remote collaboration tools such as Slack, Zoom, Google Workspace, Asana, or similar; candidates must have experience working with US- or UK-based companies—applications without this experience will not be considered PREFERRED QUALIFICATIONS - Experience collaborating with Programmatic Display and/or Connected TV (CTV) vendors or partners - Experience with Google Local Services Ads (LSA) - Familiarity with WhatConverts or similar lead-tracking platforms - Working knowledge of Google Tag Manager - Experience testing or managing campaigns on emerging platforms (TikTok, Reddit, etc.) - Exposure to AI or automation tools used in paid media workflows TOOLS & TECHNOLOGY - Google Ads, Meta Ads Manager - Google Analytics (GA4) - Google Local Services Ads (LSA) - Reporting and automation tools (e.g., Looker Studio or similar) - Lead tracking platforms (e.g., WhatConverts or similar) - Remote collaboration tools (Slack, Zoom, Google Workspace, project management platforms) Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles. We connect top talent with vetted employers, competitive pay, and real growth opportunities.
Responsabilidades
- Gestionar y optimizar campañas en Google Ads (Search, Display, Video, Remarketing, PMAX), Meta Ads y Google Local Services Ads (LSA)
- Apoyar la planificación y optimización de campañas de embudo superior en colaboración con socios externos de Programmatic Display y Connected TV (CTV)
- Coordinar la segmentación, los insumos de mensajería, los presupuestos y la retroalimentación de rendimiento con los socios de Programmatic/CTV
- Implementar, monitorear y solucionar problemas de seguimiento de conversiones utilizando Google Analytics (GA4), Google Ads y herramientas relacionadas
- Aplicar estrategias de puja automática y optimización de conversiones (ej. Maximizar Conversiones, CPA/ROAS Objetivo)
- Analizar el rendimiento de las campañas para identificar tendencias, ineficiencias y oportunidades de optimización
- Asistir en la prueba y evaluación de nuevas plataformas y canales de generación de leads (ej. TikTok, Reddit, redes publicitarias emergentes)
- Documentar flujos de trabajo, procesos de optimización y mejores prácticas para respaldar la consistencia y escalabilidad
- Utilizar herramientas de IA, automatización e informes para optimizar la gestión de campañas y los insights
- Colaborar con equipos internos para alinear la ejecución de paid media, el seguimiento y la generación de informes entre clientes
- Mantenerse actualizado sobre las actualizaciones de plataformas, cambios de políticas y mejores prácticas de la industria