Copywriter (US Telehealth/DTC focus)
Atractivo para escritores con experiencia en marcas de e-commerce o salud de EE. UU. que buscan un desafío en una startup de telehealth en crecimiento.
Descripción del puesto
<div class="content-intro"><p data-start="216" data-end="234"><strong data-start="216" data-end="234">About LumiMeds</strong></p> <p data-start="251" data-end="466">LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.</p> <p data-start="468" data-end="684">As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.</p> <p data-start="686" data-end="834">We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.</p></div><h3 data-path-to-node="4">About the Role</h3> <p data-path-to-node="5">Lumi is looking for a Copywriter<span class="Apple-converted-space"> </span>who can craft clear, persuasive, and compliant copy that feels genuine and engaging—not like a robot or a pharma brochure! We are specifically looking for a talented writer based in<span class="Apple-converted-space"> </span>Latin America, South America, or Europe<span class="Apple-converted-space"> </span>who has a proven track record of writing for<span class="Apple-converted-space"> </span>US-based e-commerce or healthcare brands.</p> <p data-path-to-node="6">In this role, you’ll be a key player in supporting our marketing, growth, and patient communications. If you understand US consumer psychology and can adapt your tone to resonate with patients in a highly regulated space, we want to meet you.</p> <h3 data-path-to-node="7">Key Responsibilities</h3> <ul data-path-to-node="8"> <li> <p data-path-to-node="8,0,0"><strong data-path-to-node="8,0,0" data-index-in-node="0">Performance Copywriting:</strong><span class="Apple-converted-space"> </span>Write and edit high-converting copy for Email & SMS campaigns, Landing Pages, Paid Ads (Meta, Google), and Social Media.</p> </li> <li> <p data-path-to-node="8,1,0"><strong data-path-to-node="8,1,0" data-index-in-node="0">Tone Mastery:</strong><span class="Apple-converted-space"> </span>Pivot between educational, supportive, and high-urgency conversion styles while maintaining a "human" feel.</p> </li> <li> <p data-path-to-node="8,2,0"><strong data-path-to-node="8,2,0" data-index-in-node="0">Strategic Collaboration:</strong><span class="Apple-converted-space"> </span>Work with our Creative Director and Marketing team (US-based) to execute launches.</p> </li> <li> <p data-path-to-node="8,3,0"><strong data-path-to-node="8,3,0" data-index-in-node="0">Compliance & Consistency:</strong><span class="Apple-converted-space"> </span>Ensure all messaging hits the sweet spot between "exciting" and "medically compliant."</p> </li> <li> <p data-path-to-node="8,4,0"><strong data-path-to-node="8,4,0" data-index-in-node="0">Data-Driven Iteration:</strong><span class="Apple-converted-space"> </span>Use performance feedback and A/B test results to sharpen your hooks and CTAs.</p> </li> </ul> <h3 data-path-to-node="9">Requirements</h3> <ul data-path-to-node="10"> <li> <p data-path-to-node="10,0,0"><strong data-path-to-node="10,0,0" data-index-in-node="0">US Market Expertise:</strong><span class="Apple-converted-space"> </span>Must have a portfolio showcasing work for<span class="Apple-converted-space"> </span>US-based companies<span class="Apple-converted-space"> </span>(E-commerce, DTC, or Healthcare preferred).</p> </li> <li> <p data-path-to-node="10,1,0"><strong data-path-to-node="10,1,0" data-index-in-node="0">Telehealth/Regulated Industry Experience:</strong><span class="Apple-converted-space"> </span>You understand the nuance of writing for HIPAA-adjacent services or wellness products.</p> </li> <li> <p data-path-to-node="10,2,0"><strong data-path-to-node="10,2,0" data-index-in-node="0">Conversion Focus:</strong><span class="Apple-converted-space"> </span>You don't just write "pretty" prose; you write to drive action.</p> </li> <li> <p data-path-to-node="10,3,0"><strong data-path-to-node="10,3,0" data-index-in-node="0">Native-Level English:</strong><span class="Apple-converted-space"> </span>Flawless command of American English idioms, grammar, and cultural nuances.</p> </li> <li> <p data-path-to-node="10,4,0"><strong data-path-to-node="10,4,0" data-index-in-node="0">Timezone Alignment:</strong><span class="Apple-converted-space"> Ability to work during US Pacific Standard Time hours.</span></p> </li> <li> <p data-path-to-node="10,5,0"><strong data-path-to-node="10,5,0" data-index-in-node="0">Independent Pro:</strong><span class="Apple-converted-space"> </span>Comfortable working in a fast-paced startup environment across distributed teams.</p> </li> </ul> <h3 data-path-to-node="11">Nice to Have</h3> <ul data-path-to-node="12"> <li> <p data-path-to-node="12,0,0">Experience specifically in the<span class="Apple-converted-space"> </span>Weight Management<span class="Apple-converted-space"> </span>or<span class="Apple-converted-space"> </span>GLP-1<span class="Apple-converted-space"> </span>space.</p> </li> <li> <p data-path-to-node="12,1,0">Knowledge of basic marketing metrics (CTR, CVR) and how they should influence copy changes.</p> </li> <li> <p data-path-to-node="12,2,0">Experience using tools like Slack, Figma (for copy placement), and Notion.</p> </li> </ul><div class="content-conclusion"><p data-start="726" data-end="742"><strong data-start="726" data-end="742">How to Apply</strong></p> <p data-start="744" data-end="911">If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.</p> <p data-start="913" data-end="1074">This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.</p> <p data-start="1076" data-end="1186">LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.</p> <p data-start="1076" data-end="1186"><em>Please note: This role requires professional-level English communication and availability to work U.S. business hours.</em></p></div>